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eBay Makes Changes to International Site Visibility

eBay sellers in the UK got some good news this month – they no longer have to pay an extra fee to get international exposure in certain cases – though how that plays to sellers in the U.S. is another matter. eBay UK removed the International Site Visibility upgrade option for certain categories and is instead automatically showing listings on eBay.com and eBay Canada.

However, not only did eBay fail to give sellers advance warning, it took the company 6 days after making the change to let sellers know about it through an announcement on the eBay announcement board.

The announcement, when it came, stated, “We’ll still charge a fee for the international site visibility listing upgrade for all other categories for sellers who would like their UK listings to be shown on eBay.com and eBay.ca.” And it said it was not changing the international site visibility listing upgrade fee for listings on other international sites, such as eBay.com.au.

eBay apparently made the change before announcing it to sellers. An EcommerceBytes reader based in the UK wrote a letter to the editor days before the announcement stating they were dismayed when listing a new batch of auction items to find that the International Site Visibility (ISV) upgrade tick-box had gone missing.

eBay UK sellers who don’t wish to make their items available to North American shoppers would probably be wise to check their settings to make sure the change doesn’t have unintended consequences for their listings.

While there is no change to the ISV feature in the U.S., some sellers here are likely to be impacted by the change, since there will be an uptick in the number of listings in affected categories.

US sellers may choose to use the International Site Visibility listing upgrade, for which eBay charges a fee, or can list an item directly on another country’s eBay website. They may also list their items on eBay.com and offer international shipping or opt in to the eBay Global Shipping Program.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.