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Etsy Launches New Feature for Improved Deliverability

Etsy added a new feature to help improve the deliverability of packages to U.S. buyers – the online marketplace is letting buyers verify their addresses against USPS records.

When U.S. buyers add or edit an address in their Etsy account, they will be prompted to verify the entry against the version that the USPS has on file. Etsy will run the address through its verification system. If the address is missing the additional 4 digits for its zip code, contains a minor spelling error within 2 characters, or is simply lacking an approved USPS abbreviation (e.g. “St” versus “Street”), Etsy will automatically clean up the address.

Buyers in the U.S. will experience address verification in every location address entry, from their account settings to checkout. “Removing the burden of having to confirm the accuracy of a buyer’s address before shipping an order will cut down on the amount of work that you might encounter after receiving the order,” Etsy said.

Etsy explained that if the address has any other anomalies, the buyer will have the option to accept the version of his or her address that is on file with the USPS. Both the original address and the USPS version will appear with any differences highlighted. Buyers will have the opportunity to either accept the USPS version or continue with their order using the version as it was originally entered.

Etsy will display messages for sellers when they receive an order that has undergone the address verification process. The message will appear on the Sold Orders, Receipt, and Shipping Label purchase pages for that transaction.

Etsy also told sellers they will still be prompted to verify addresses already on file when purchasing shipping labels if they have not gone through buyer address verification.

More information is available on the Etsy website.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.