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eBay Continues Focus on Large Enterprise Retailers

eBay made several announcements this week that show its commitment to large enterprise retailers. In the first, it announced continued rollout of its “Retail Associate Platform,” a set of mobile tools for in-store clerks at brick-and-mortar retail locations. eBay said it had deployed the platform across several stores of major retail brands including Nine West, DSW, and Aeropostale.

Retailers must be able to recognize when frequent shoppers enter their store, eBay said – “the Retail Associate Platform helps retailers capture, retain and leverage more information and function more effectively in an omni-channel shopping environment,” it said.

eBay also announced eBay Enterprise clients reached a $1 billion milestone in store fulfillment sales. eBay Enterprise enabled store fulfillment in more than 6,000 stores for 42 brands across three continents.

eBay Enterprise closed off a banner year, a spokesperson told EcommerceBytes, with 1,015 new client wins and 1,711 renewals and extensions with premier brands and retailers in 2014.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.