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eBay Opens Russian Marketplace to Domestic Sellers

eBay launched its Russian website in 2010, offering a platform for overseas sellers to ship goods there. Despite U.S.-Russian relations having hit rock bottom, eBay is forging ahead with its expansion plans and announced a new milestone for its Russian marketplace.

Russian retailers can now sell directly on the eBay Russia website, the company announced.

eBay’s Vice President of Geo-Expansion and Cross Border Trade Wendy Jones said growing its business in Russia has been one of eBay’s top priorities in its global expansion efforts. “Over the past 18 months, we have been on an ambitious, focused journey to build a business in Russia, and by opening up our platform for Russian merchants, we are helping them extend and grow their existing business by reaching Russian customers they historically could not serve.”

eBay said it was taking a phased approach to its domestic rollout in Russia. “At launch, a small number of local retailers, including Wikimart.ru and e5.ru, have listed approx. 60,000 items, and these numbers will grow throughout 2015. During this phase, retailers will reach domestic Russian shoppers only; eBay expects to open up their inventory to a global customer base during 2015.”

The head of eBay’s operations in Russia Vladimir Dolgov said in the company’s announcement, “One of eBay’s core differentiators in Russia is that we make it possible for Russians to shop the world. Now, by opening our domestic business, we are enabling Russians to shop their own country, and we’re supporting retailers in their goals to expand in ecommerce.”

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eBay sat down with EcommerceBytes early last year to share its emerging market strategy and some of the challenges it faced in Russia and China.

More information about developments in Russia is available on the eBay website.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.