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Abracadabra, Amazon Wish Lists Do Disappearing Act

Two days after announcing it was extending its wish list feature to Twitter, Amazon reportedly experienced a glitch that caused customers’ wish lists to disappear.

On Wednesday, Amazon explained that customers who see a Tweet that includes an Amazon.com product link could simply reply with the hashtag #AmazonWishList, and the product would be added to their Amazon Wish List. The company trumpeted the feature, revealing that last holiday shopping season, Amazon customers added seven books and five toys every second to Amazon Wish Lists – no doubt it hopes Twitter can help it break that record this year.

But on Friday, customers’ wish lists disappeared for hours, according to GeekWire. “If you’re having trouble viewing or adding to your Amazon wish lists tonight, you’re not alone. Many distraught Friday night Amazon shoppers took to Twitter to share their frustrations,” it wrote.

Was the timing just a coincidence? That’s what GeekWire thinks.

It seems Amazon has been experiencing more glitches than usual of late – for third-party sellers on the platform, the timing may be worrying as the holiday shopping season begins ramping up.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.