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Amazon Extends Its Iconic Wish List Feature to Twitter

Amazon customers can now add items to their Amazon Wish List without leaving Twitter. Customers who see a Tweet that includes an Amazon.com product link, whether it’s from a brand, artist, or a friend, can simply reply with the hashtag #AmazonWishList, and the product will be added to their Amazon Wish List.

Customers must connect their Twitter and Amazon.com accounts first, otherwise, they’ll receive a reply Tweet asking them to connect their accounts to enable the new feature. To edit connection preferences, Amazon customers can visit amazon.com/social.

Shoppers should remember, as Amazon points out in its FAQs, that most content is public on Twitter, “so your #AmazonWishList replies will be visible to whomever you replied, to those viewing the conversation, and on your own Timeline (unless your Twitter account is set to private, in which case #AmazonWishList will not work).”

Amazon hired a “director of social” in 2011, John Yurcisin, who said in the announcement, “Twitter offers Amazon customers a great environment for inspiration and discovery.”

The new Twitter capabilities follows the recent launch of AmazonCart, which lets customers add Amazon products they discover on Twitter to their Amazon.com shopping carts simply by hitting reply and using the #AmazonCart hashtag.

Amazon’s Wish List is the envy of other retailers and marketplaces, and the company allows users to add off-Amazon products to their Amazon wish lists. The new Save-A-Photo feature lets customers snap a picture of anything from anywhere and save it to their Amazon Wish List. As with other features, the wish list provides Amazon with actionable data, such as what products are popular on and off Amazon.

Amazon said one in three Amazon customers worldwide added an item to their Wish List last year, accounting for 50 items added to Amazon Wish Lists every second.

“Amazon Wish List continues to be one of the most popular places on Amazon for both online and mobile shoppers during the holidays. Last holiday, Amazon customers added seven books and five toys every second to Amazon Wish Lists.”

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.