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I.buy, You.buy, WeAll.Buy for Amazon

Amazon was the high bidder for the .buy Top Level Domain. That means if you want to register the domain i.buy, for example, you’ll have to go through Amazon’s registry process – assuming it makes that particular domain available.

We’re all used to web addresses that end in .com, .org, or .net, for instance – those extensions are called Top Level Domains. But ICANN, the entity set up in 1998 to manage Internet names, made the decision to launch “generic Top Level Domains” (gTLDs), which set off a frenzy among companies wanting to apply to become the registrar for gTLDs.

Amazon had to compete with Google and two other companies in the auction for .buy. Amazon’s European arm won the auction that gives it the right to operate registrations of the Top Level Domain .buy, with the winning bid of $4,588,888.

According to TheDomains.com, Amazon squared off with Google, Donuts and Famous Four for the .Buy gTLD.

PC Magazine points out that Amazon will control the registration process of all associated domain names that can be spun off from the top-level suffix – “It goes without saying that Amazon will likely work behind the scenes to ensure that certain domain names, like amazonsucks.buy, will remain in the hands of the company,” it wrote.

Among the promises Amazon made in its initial application are the following:

  • The .BUY registry will respect third party intellectual property rights.
  • Amazon intends to initially provision a relatively small number of domains in the .BUY registry to support the goals of the TLD.
  • Applications from eligible requestors for domains in the .BUY registry will be considered by Amazon’s Intellectual Property group on a first come first served basis and allocated in line with the goals of the TLD.

Get ready for some interesting website names in the ecommerce arena.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.