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Etsy Launches New Navigation, Replaces Words with Icons

Etsy shoppers and sellers will have to get used to a new way of navigating the site after the marketplace launched new navigation and design throughout the site on Thursday. Some sellers were already posting about having difficulty accessing their shop page – it now takes two clicks to get there, and two clicks to get to other features such as convos.

Etsy had tested the new navigation over the summer – along with many tests of design and navigation. So many, in fact, that some sellers began speaking out, reporting that the number and frequency of testing had been disruptive to their operations and sales. In August, for example, some sellers said they were being subjected to a barrage of many different tests, making it time-consuming to complete routine tasks.

The new design eliminates links at the top of the page to: Sell, Registry, Community, Blogs, Mobile, and Gift Cards. It takes the icons from the top left, redesigns them, and moves them to the top right of the page. Etsy even gave a makeover to the shopping cart, though it is still found in the top right corner. The old icon with the word “cart” next to it has been replaced by a new design – icon only, no text.

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In this thread, sellers tried to make the most of it. One seller wrote, “At LEAST they are DONE with all the testing for now and have settled on something that is not going to change when you least expect it. I can learn to live with just about anything as long as it does not switch constantly. Also, maybe now that they are done monkeying with the site, the sales will get back to normal for this time of year and be great by the holiday season. Hoping so anyway.”

One seller was concerned about what appeared to be missing categories. “What in the world? What has happened to the collectibles and the antiques category,” she asked in this thread.

In its announcement on Thursday, Etsy wrote in part, “We’ve been testing these improvements over the past months, and learned some valuable lessons. The tests showed that our community was finding important pages and items more easily. The changes also pave the way for SEO (Search Engine Optimization) gains, meaning more traffic will be driven to our sellers’ shops.”

The new design will roll out to all users over the course of the next week.

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Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to ina@ecommercebytes.com.


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