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Amazon Entices Students with Scholarships and Referral Fees

Students have a lot of purchases to make over the course of their academic career – and over the course of their lives. Amazon is working to build loyalty among these prospective customers through a program called Amazon Student, and on Wednesday it announced a special promotion called Amazon Student Scholarship.

The merit-based scholarship will reward 50 full-time undergraduate students with $5,000 toward tuition and $500 to spend on textbooks at Amazon.com. Applications are being accepted now, with the scholarship money distributed in time for fall semester 2015.

Meanwhile the Amazon Student program gives college students free two-day shipping on millions of items along with special offers and promotions as part of a six month free trial. After that, the program costs $49 a year, half the price of a regular Amazon Prime membership.

And Amazon Student has a referral program – when members refer their friends, they’ll both get $10 when the friend signs up for Amazon Student.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.