Students have a lot of purchases to make over the course of their academic career – and over the course of their lives. Amazon is working to build loyalty among these prospective customers through a program called Amazon Student, and on Wednesday it announced a special promotion called Amazon Student Scholarship.
The merit-based scholarship will reward 50 full-time undergraduate students with $5,000 toward tuition and $500 to spend on textbooks at Amazon.com. Applications are being accepted now, with the scholarship money distributed in time for fall semester 2015.
Meanwhile the Amazon Student program gives college students free two-day shipping on millions of items along with special offers and promotions as part of a six month free trial. After that, the program costs $49 a year, half the price of a regular Amazon Prime membership.
And Amazon Student has a referral program – when members refer their friends, they’ll both get $10 when the friend signs up for Amazon Student.