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Bonanza Leaves Door Open to Auctions

The Bonanza marketplace may have launched as an alternative to eBay, but it has never offered auction format listings. But in a recent blog post, it left the door open to that possibility.

Mark Dorsey took to the Bonanza blog to bring members up to date about new features that sellers had requested in December in a survey. “In less than a year’s time,” Dorsey wrote, “more than half of the features you asked for have been implemented. While we can’t get to every feature that is requested (auctions ain’t happening at the moment, but don’t give up, Permacrisis), we are proud to be the marketplace most fueled by the creativity and feedback of our community.”

Fourteen percent of sellers had requested advertising, and in March, Bonanza said it had committed to spending about $1 million in advertising this year. Dorsey noted on Thursday that it had also added several new advertising channels for sellers – Bing Shopping, TheFind, Nextag, eBay, and Pricegrabber. (See Bonanza Advertising pagefor information on how its seller-advertising program works.)

He also noted the new Affiliate Program launched last week. “We project the sum of these new channels to result in tens of millions of new buyers to your products over the next year.”

Sellers had also requested more payment options, and he referenced the launch of Direct Checkout this month. The request for “Better Sync with PayPal (ID Bonanza sales better),” was fulfilled, Dorsey explained: “Jordan has been working closely with PayPal to ensure that we are gathering as much information regarding sales and also refunds.”

Dorsey noted a host of other changes the marketplace had implemented, including Shipping Labels (the most requested feature), Better Ability to Bulk List/Bulk Edit Listings, and Better Booth Analytics.

“Since so many of you spent the time to let us know what was important to you, I thought it would be fun to follow up on this survey and see the progress that we’ve made on your requests,” Dorsey said. See the Bonanza blog post for details.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.