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Amazon to Nearly Double Product Selection in Next Two Years

Selling 120 million different products in 30 different categories, Amazon anticipates reaching 200 million SKUs in the next two years. The normally tight-lipped Amazon has loosened its lips this month – the latest interview coming from a senior exec in the UK. Amazon UK Managing Director Christopher North spoke to the Daily Mirrorabout a range of issues.

North told the British newspaper he believes Amazon will reach one billion SKUs “in our lifetime, probably much faster.”

One way Amazon helps broaden selection is through its third-party merchants. “This third-party business now accounts for around 40% of its sales,” the Mirror wrote. “It is also moving into areas such as beauty – it stocks 600,000 products – and fashion, where it recently hit a milestone of taking more than one million orders in a week.”

As for delivering all those products, Amazon has been testing drones capable of delivering about 80% of its products, and North discusses the regulatory limitations of drone testing.

He also discusses corporate taxes, warehouse working conditions, the “demise” of brick-and-mortar retailers.

North wasn’t the only executive talking – as EcommerceBytes reported yesterday, Amazon’s Vice President of North America Operations Mike Roth granted an interview with the Seattle Times on how Amazon “sortation centers” are making Sunday deliveries possible in the U.S.

Look for more information coming from Amazon when it reports second-quarter earnings on Thursday.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.