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eBay UK Spurs Casual Sellers with an Extra Free Listing

eBay UK encouraged private (non-business) sellers to list by offering them one free listing. “You are almost there. Don’t miss out on listing success,” read an email eBay sent to private accounts, with a link to “continue selling.” It appears that with this promotion, eBay UK is waiving not just the listing fee, but the final value fee as well, giving them an incentive to list a more expensive item since they pay no commission fees.

The recipient who forwarded the marketing email said he had just changed the name of the account, and wondered if that was perhaps why eBay UK offered the special incentive. He’d already used up the free 20 listings he was entitled to on the account. “I wondered if I am reading this wrong so will investigate,” he said.

But a link in the email went to the terms and conditions of the promotion, where it explained, “eBay.co.uk registered private sellers who have been invited to participate by email and are not below-standard sellers or otherwise restricted from selling. Participation is linked to the invited seller’s account and is not transferable. To take part in this promotion, sellers must be registered as resident in the UK.”

The promotion is valid for listings on eBay.co.uk using the auction-style, auction-style with Buy it now option, or fixed price formats, in an eligible category. Sellers should review the details and restrictions on the invitation they receive.

The email itself said “next listing free until 15 July 2014,” and included links to “Top Selling Items – some of the best selling clothes, shoes and accessories on eBay.” The email also included a box encouraging users to sell with the eBay mobile app, with a link to download.

eBay is also running a promotion for business sellers in the UK this month, a rare occurrence, see details on this page.

“It’s a giveaway world on eBay for us…right now,” the seller who received the promotion invitation for private sellers wrote.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.