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PayPal Launches New Reporting for Businesses and Will Share Big Data

For a company that’s been around since the 1990’s and services many millions of businesses, PayPal’s business reporting was “lacking,” to say the least. Last fall it launched a beta version of a new user experience for its business sellers, and on Tuesday, it announced it was rolling it out in the US, UK, Germany, France and Australia.

Online merchants will be able to visually see transactions over time through new chart and graph options, allowing them to view a particular month, quarter or year, for example. And, for the first time, businesses will be able to quickly access aggregated, high-level customer data such as total customer transactions for a given period of time, and information on where customers are located globally.

In addition, they will be able to track all pending and completed transactions on a cleaner Summary Page where they can also see money available to them.

PayPal said it would expand the types of high-level data businesses can access through the tool, which is free.

It didn’t use the words “big data,” but PayPal said it would share aggregated data from millions of transactions it process on behalf of small and large businesses across 193 markets – but it said it would only share that data with large customers through its Commerce Insights tool.

“Through this tool, you can tap into a wealth of aggregated data on everything from sales trends and customer demographics to conversion rates and peer benchmarking,” PayPal said. “We think our data will help you recognize global trends, see how you stack up to your peers, and identify opportunities for growth.”

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.