For a company that’s been around since the 1990’s and services many millions of businesses, PayPal’s business reporting was “lacking,” to say the least. Last fall it launched a beta version of a new user experience for its business sellers, and on Tuesday, it announced it was rolling it out in the US, UK, Germany, France and Australia.
Online merchants will be able to visually see transactions over time through new chart and graph options, allowing them to view a particular month, quarter or year, for example. And, for the first time, businesses will be able to quickly access aggregated, high-level customer data such as total customer transactions for a given period of time, and information on where customers are located globally.
In addition, they will be able to track all pending and completed transactions on a cleaner Summary Page where they can also see money available to them.
PayPal said it would expand the types of high-level data businesses can access through the tool, which is free.
It didn’t use the words “big data,” but PayPal said it would share aggregated data from millions of transactions it process on behalf of small and large businesses across 193 markets – but it said it would only share that data with large customers through its Commerce Insights tool.
“Through this tool, you can tap into a wealth of aggregated data on everything from sales trends and customer demographics to conversion rates and peer benchmarking,” PayPal said. “We think our data will help you recognize global trends, see how you stack up to your peers, and identify opportunities for growth.”