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eBay Runs Free Listing Promotion to Boost Auctions

eBay is running a promotion this week to encourage sellers to list auctions – but only some sellers can participate. Invited sellers can list up to 20,000 auction listings – with or without Buy It Now – and pay no insertion fees.

The promotion runs from June 8 – 14, and it includes 5-, 7- and 10-day listing durations. Eligible sellers will not be charged the 40-cent fee eBay usually charges for 10-day duration listings.

In the spring, eBay CEO John Donahoe revealed that auctions were down 9% in the three months of the year, and eBay changed its fee structure to encourage lower-volume sellers in certain popular categories such as collectibles and clothing to list in the auction format.

The current promotion is activated with the seller’s qualifying eBay user ID and is not transferable. Sellers who are invited to participate will have received an email and/or a message in My eBay.

Only sellers whose accounts meet eBay’s minimum seller performance standards are eligible. All existing selling limits as well as category and item limits apply and may exclude sellers from creating the maximum number of listings in the promotion.

All other fees apply, see eBay website for details and restrictions.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.