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Amazon Launches Micro Store Promoting Wearable Technology

Amazon launched a new micro specialty site to sell wearable technology, the latest fad in high tech gadgets. Products include devices such as activity trackers, smart watches and wearable cameras.

An Amazon spokesperson said the new “store” features the largest selection of items from top brands including Samsung, Jawbone and GoPro, as well as products from emerging brands like Basis and Misfit and devices coming soon from brands like Narrative and Bionym.

Customers can shop the Wearable Technology store by category, compare products and discover the devices that are right for them, the spokesperson explained.

Amazon has published other specialty sites, or stores as it calls them, to promote certain types of items or items of interest to a certain demographic. For example, last year it launched the “50+ Active and Healthy Living Store” targeted at shoppers who are 50 years old and older.

Others include the Sports Collectibles Store, the Entertainment Collectibles Store, the Outdoor Recreation Store, AmazonWireless, the Xbox Live store, the Indie & Art House store, and the Motorcycle & ATV Store, as well as stores for wine, fine art and 3D printers.

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Amazon has also set up stores for U.S. presidential elections and inaugurations. Interestingly the site it set up for President Obama’s inauguration at www.amazon.com/inauguration comes up empty: the site states, “Looking for something? We’re sorry. The Web address you entered is not a functioning page on our site. Go to Amazon.com’s Home Page.” No doubt it will be back up and operating in time for the next presidential inauguration.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.