Color theory holds a long-term place in marketing strategies, as people tend to associate certain meanings to particular shades. These habits extend to consumers and online purchasing, where some color choices may be better, and more profitable, than others. This Read more
With the runaway success of social-networking website Pinterest, where people create and share visual “pinboards” containing photos of items they’ve found around the web, eBay launched its own version last October called “collections” – featuring products from eBay’s own website, Read more
eBay is running another free-listing promotion for sellers, and like so many, it’s by invitation only. Sellers who receive the invitation can list up to 25,000 auction listings and pay no insertion fees. The first thing some sellers look for Read more
PayPal is not rethinking its decision to make its service available on devices emerging on the bleeding edge of technology even after a group said it was able to thwart what sounds like science fiction: fingerprint authentication on mobile phones. Read more
PayPal is making a radical shift in its buyer protection policy in the UK by extending the time a buyer has to open a dispute from 45 days to 6 months, and it will impact eBay buyers and sellers as Read more
How can you grow a marketplace past a certain size when a big part of your business requires sellers to hand-make each item they list for sale? The answer in Etsy’s case is to relax the rules (Phase One) and Read more
Within Google’s site analytics platform resides plenty of potential for online retailers to create remarketing lists, as they seek to connect again with website visitors. A new feature introduced by Google Analytics offers to make this a less daunting prospect for marketers Read more
Amazon introduced a twist on product reviews called “Ask an Owner” that helps connect shoppers with owners to ask specific product-related questions. Amazon launched the feature in late 2012, but another company beat Amazon to the punch. TurnTo launched its “social Read more
Amazon pioneered product reviews, wisely betting they would help its shoppers feel more comfortable buying goods online, sight unseen. Last year, it introduced a new twist on product reviews called “Ask an Owner.” But Amazon wasn’t the first company to Read more
In 2020, when your supplies of milk and butter start to run low, your refrigerator will know to send out a call to the grocery store and, later that day, the Postal Service will show up at your door with Read more
