Within Google’s site analytics platform resides plenty of potential for online retailers to create remarketing lists, as they seek to connect again with website visitors. A new feature introduced by Google Analytics offers to make this a less daunting prospect for marketers Read more
Amazon introduced a twist on product reviews called “Ask an Owner” that helps connect shoppers with owners to ask specific product-related questions. Amazon launched the feature in late 2012, but another company beat Amazon to the punch. TurnTo launched its “social Read more
Amazon pioneered product reviews, wisely betting they would help its shoppers feel more comfortable buying goods online, sight unseen. Last year, it introduced a new twist on product reviews called “Ask an Owner.” But Amazon wasn’t the first company to Read more
In 2020, when your supplies of milk and butter start to run low, your refrigerator will know to send out a call to the grocery store and, later that day, the Postal Service will show up at your door with Read more
In a major policy shift, PayPal will extend its buyer protection plan to cover digital goods in the UK, including other “intangibles” such as DVDs and tickets. The Guardian newspaperreported the news on Friday, and a PayPal spokesperson confirmed the new Read more
