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eBay Apologizes for Coupon Snafu

After a major snafu with its coupon marketing campaign, eBay has apologized and reissued coupons to users who had trouble redeeming them. eBay spokesperson Ryan Moore told EcommerceBytes on Wednesday, “Some customers may have experienced difficulty redeeming an eBay Coupon that was issued to them in past few days. We have sent an email to these customers to offer them a replacement coupon to be applied toward their next purchase.”

eBay had sent $10 coupons good for purchases on eBay in late March, but users began reporting they were unable to redeem them. A couple of people said eBay customer service reps had told them the company had run out of money in its budget for the promotion.

On Wednesday, eBay sent the following letter to those affected along with $10 coupon good through April 10 (the first coupon was good through April 6):

Dear (name),
It’s come to our attention that you may have experienced difficulty redeeming an eBay Coupon in past few days. We regret any inconvenience this may have caused you.

With our apologies, we’d like to offer you a replacement coupon to be applied toward your next purchase. Please see below for details including the value, redemption code, and expiration date.

As always, your satisfaction is important to us. We value your membership in the eBay Community—and we thank you for shopping eBay.
The eBay Team

eBay does not announce when it runs coupon campaigns, but it provides information on how to redeem coupons on the eBay website.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.