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eBay to Drive Traffic to Collectibles in April

eBay will be driving traffic to collectibles this month thanks to a new campaign from the eBay Partner Network. The ePN program, as it’s called, will give a financial incentive to affiliates who drive more sales in April than in January.

eBay focuses on large brands and retail chains in its marketing and sends frequent emails to shoppers promoting large merchants, so antiques and collectibles dealers and small sellers will likely be pleased to hear of the promotion.

The ePN bonus promotion applies to the following categories: Art (550), Antiques (20081), Collectibles (1), Coins & Paper Money (11116), Dolls & Bears (237), Entertainment Mem (45100), Pottery & Glass (870), Sports Mem (66482), Stamps (260) and Toys & Hobbies (220).

To be eligible for the collectibles category bonus promotion for the US Program, affiliates must have generated at least $10 in Collectibles merchandise sales in January 2014 and must drive a higher Winning Bid Revenue (WBR) amount in Collectibles for the month of April 2014 than in January 2014.

Bonus payouts will be calculated based on 25% of the increase in eligible Winning Bid Revenue (WBR) in the Collectibles category.

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Affiliates must opt-in by April 5th in order to participate.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.