A robust 2013 holiday shopping season where U.S. consumers spent $46.5 billion just from their desktop PCs according to comScore seems like cause for at least modest celebration. But various issues vexed consumers at times and ecommerce pros may have some serious Read more
Email marketing’s essential function hasn’t changed – the sender wants to reinforce a brand while encouraging the recipient to buy, preferably right away. The capabilities of modern digital devices and internet connectivity have been pushing everyone to try and deliver Read more
Google is now making Shopping campaigns available to all merchants who advertise through Product Listing Ads. Introduced last year, Shopping campaigns make it easier for retailers to manage their PLAs and streamline organization and bidding, but they had been available Read more
