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eBay Leverages Enterprise Expertise to Go After Mid-Market Retailers

eBay acquired open-source ecommerce platform Magento in 2011, and last year, eBay began consolidating Magento’s technology with that of its GSI Commerce unit (acquired the same year), now called eBay Enterprise. On Friday, eBay officially announced the availability of a combined Magento and eBay Enterprise solution specifically geared towards “enabling omnichannel success for mid-sized retailers.”

The move leverages the assets of both companies, taking the features and capabilities gained while working with the largest retailers and making them available to not-quite-as-large merchants. In an interview with Magento founder Roy Rubin last June, EcommerceBytes learned that Magento had already begun the integration and that Magento Enterprise merchants were able to use eBay Enterprise capabilities such as its logistics network and call center.

eBay explained the new solution combined the open source front-end customization of Magento’s Enterprise Edition with modular features from eBay Enterprise’s platform including distributed order management, omnichannel inventory visibility, store-based fulfillment and dropship management. The joint solution can also include modular options from eBay Enterprise’s demand generation, fulfillment and customer service capabilities.

Mid-market retailers can use the same resources as large retailers “while maintaining low total cost of ownership and an accelerated time to market.”

eBay Enterprise is also working to create an Alliance Partner network of solution providers and developers to support greater retailer adoption of Magento and eBay Enterprise implementations. See current partners on the eBay Enterprise Alliance Partner website.

eBay Enterprise recently revealed it had added 228 premier brands and retailers in 2013, including Sony, Spanx and New York & Company, and over 200,000 merchants currently use Magento.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.