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Connected Canadians Shop and Pay via Mobile

Research commissioned by Rogers Communications and conducted by Harris-Decima found that users of mobile devices are loathe to give them up – 28% of Canadians surveyed would be willing to skip their morning coffee in exchange for anytime, anywhere internet – and nearly half of Canadians believe mobile communication will replace most physical interactions.

Harris/Decima surveyed 1,009 Canadian smartphone or tablet users between November 21 and December 2, 2013. The researchers said Canadians are becoming a “Device Generation.” The majority (52%) own a smartphone and they’re not letting go, spending an average of 70 per cent of the day with their phone within reaching distance.

Nearly half of respondents (41%) expect to tap with a mobile payment app in 2014, and over half (61%) of respondents expect to throw out their physical wallets by 2019 to be replaced with mobile wallets that include credit and debit cards, and personal ID.

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Other findings include:

  • The majority of Canadians (64%) believe they will eventually purchase products directly from live programming.
  • Half believe they will spend more money shopping online than in physical stores in the next 5 years.
  • Forty-two percent think apps will be able to tell a knock-off design from the real thing.

Social media on smartphones reached new heights this year, with a quarter (25%) of Canadians admitting to Tweeting or Facebooking someone while in the same room; over half (52%) of Gen Y tapped into this trend.

“Enhanced networks are leading to a rise in internet usage in Canada, creating “Generation D” – a group that lives and breathes life through mobile devices and that shares an optimistic view of what’s next,” said Raj Doshi, senior vice-president, products, Rogers Communications. “Over the next few years, technology will continue to shift into high gear, offering consumers completely personalized connected experiences anytime, anywhere.”

slide show of the findings is available, and an infographic is available on Rogers.com.

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Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to ina@ecommercebytes.com.


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