eBay announced it is unveiling a “reimagined and redesigned advertising experience,” with a new dashboard for sellers who pay eBay for extra exposure, and new names for the types of ads it offers.
eBay had informed sellers of the pending changes in its Summer Seller Update on June 26, where in a FAQ it explained, “The new advertising experience is more intuitive and data-driven, offering real-time performance metrics, personalized recommendations based on current trends, and a streamlined process for creating and managing campaigns.”
In yesterday’s announcement on the eBay Advertising blog, eBay’s VP and GM of Global Advertising Alex Kazim said eBay was always exploring new ways to incorporate the latest technology and AI solutions and constantly engaging with sellers to learn how eBay could support their evolving needs.
Kazim joined eBay in 1998 as Director of Engineering, left the company, and returned in 2020, making him one of the numerous so-called eBay “boomerang” executives. He said the launch of the eBay Advertising dashboard and streamlined advertising experience “will combine advanced AI with our sellers’ appetite for a simple yet highly effective way to grow their businesses.”
Whether a seller is focused on highlighting specific listings, their eBay Store, or expanding their reach to new buyers beyond the eBay platform, eBay said in today’s announcement that it has the solutions sellers need.
But it appears the changes may take some getting used to, if comments from several sellers posting on the eBay discussion board about the changes is any indication.
