The only thing shown being purchased during Amazon’s holiday commercial this year is a black tuxedo jacket, miraculously delivered in near real-time. No toys or books, no home goods or sporting equipment, no jewelry or electronics (not even an Amazon Kindle or Echo) are in sight.
Amazon described the theme as follows: “Amazon’s 2024 holiday ad showcases how small, thoughtful acts can spark joy that helps to bring people together. A heartwarming brand film, “Midnight Opus,” tells the story of a theatre janitor whose hidden vocal talent is discovered and celebrated by his colleagues during his daily shift.”
Amazon began running the new 90-second spot in Europe on Monday and will begin running 30- and 60-second spots in North America 2 weeks later. “Midnight Opus” will run on broadcast TV, video on demand, online video, cinema, and social channels through December.
Amazon Global Chief Creative Officer Jo Shoesmith said in Monday’s press release: “‘Midnight Opus’ is a story that celebrates the joy from doing something special for the people in your life. I think we all know how wonderful it feels to be the recipient of even the smallest act of kindness—whether that be a thoughtful gift or an encouraging word—and we wanted to bring that ineffable emotion to life.”
