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Tag: Mike Lapchick

The Trouble with Amazon’s Product Content

May 31, 2016July 22, 2017 Ina Steiner

In today’s guest column, product content management expert Mike Lapchick pulls no punches about what he sees as the poor quality of product information on the Amazon marketplace. The CEO of Shotfarm believes that allowing sellers to pose as brands and upload Read more

Marketplaces, NewsAmazon, Mike Lapchick, Shotfarm


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