Google Paid Search Archives

21 Oct, 2025

Amazon Uses Google Paid Search to Promote Black Friday Deals

November 25, 2015August 2, 2017 Ina Steiner

Target and Amazon are the top two Black Friday advertisers on Google Paid Search when it comes to spending. That’s according to AdGooroo, which studied Black Friday-related keywords on US Google desktop paid search ads between September 27 – November Read more

Google Accentuates the Positives of Negative Keywords

May 8, 2014September 6, 2017 David A Utter

One tends not to associate good things with the concept of negativity. Something negative usually means a bad result; in ecommerce that can be events like a site not responding to visitors, or shoppers abandoning carts during checkout. However, Google Read more