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Tag: Amazon Reference Price

Amazon Upends Discount Pricing with New Reference Price Rule

April 8, 2026April 8, 2026 Ina Steiner
Amazon

Sale prices used to be easy for retailers to determine: take the Manufacturer’s Suggested Retail Price (MSRP), discount it, and advertise the discount percentage and sale price. But pricing is not so clearcut anymore, and this month, Amazon is making Read more

Marketplaces, NewsAmazon, Amazon pricing, Amazon Reference Price, RufusLeave a comment


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