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Author: Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

Do You Know Your Customer Metrics?

February 17, 2016September 23, 2017 Ina Steiner

When you can identify the buying patterns of your most loyal segment, you can craft marketing for them and guide other customers into longer term engagements. That’s the advice of Rob McGrorty, Director of Product and Operations Webgility, a leader Read more

News, Selling ToolsRob McGrorty, Webgility

News Roundup: Rakuten Retrenches, Alibaba Buys Stake in Groupon

February 17, 2016July 26, 2017 Ina Steiner

Two ecommerce powerhouses are making some noteworthy moves – one is contracting in Asia while the other takes a stake in a US daily deals site. Rakuten Retrenches Ecommerce giant Rakuten which got its start in Japan has announced plans Read more

Marketplaces, NewsAlibaba, Rakuten

Amazon Invites Farmers to Sell Online

February 17, 2016July 26, 2017 Ina Steiner

Amazon sees opportunity in agricultural goods, and last week, it attended the 2016 World Ag Expo, to talk to farmers face to face, according to the Visalia Times-Delta newspaper. Amazon’s lawn and garden category manager John Reiser attended the event Read more

Marketplaces, NewsAmazon, Farmers

Five Things You Might Not Know about Etsy

February 17, 2016July 26, 2017 Ina Steiner

Etsy is on a mission to grow its business. The marketplace’s CEO Chad Dickerson gave a presentation to Wall Street analysts last week to fill them in; based on his talk, here are 5 things you may not know about Read more

Marketplaces, NewsEtsy

Report Shows When It’s Cheaper to Buy Online

February 16, 2016July 26, 2017 Ina Steiner

Is it cheaper to buy goods online? A recent report found that 75% of the items its authors reviewed were for sale at the same price online and offline. Anthem Marketing Solutions regularly compares online and in-store pricing of consumer Read more

News, Trends and Shopping DataPricing

Congress Unlikely to Give Stamp of Approval to Obama Postal Plans

February 16, 2016July 26, 2017 Ina Steiner

Linn’s Stamp News dug into President Obama’s budget to find out what he proposed for the US Postal Service. And it did take some digging – “His ideas began on page 1330 of the appendix to the almost $4 trillion Read more

News, ShippingObama, USPS

You Can’t Sell That Brand on eBay or Amazon

February 16, 2016July 26, 2017 Ina Steiner

When Adidas instituted a global policy banning dealers from listing products on eBay and Amazon.com effective January 2013, the revelation made headlines. The company told EcommerceBytes at the time that the guidelines would ensure that Adidas and Reebok would be Read more

Marketplaces, NewsAdidas, Amazon brand gating

How Etsy Is Growing More Expensive without Fee Hikes

February 16, 2016July 26, 2017 Ina Steiner

Sellers now give Etsy more money than they did 4 years ago but without the marketplace raising transaction fees. That’s because Etsy has created a new revenue stream through a line item called Seller Services that didn’t exist 4 years Read more

Marketplaces, NewsEtsy

Do You Know Your Multi-Channel Metrics?

February 15, 2016July 27, 2017 Ina Steiner

Online sellers know if things are going well or not with their business and generally know the reasons why. But as you grow your business, it can become more difficult to know what’s behind a rise in sales, a drop Read more

News, Selling ToolsRob McGrorty, Webgility

USPS Responds to Questions about the 2016 Rate Change

February 15, 2016July 26, 2017 Ina Steiner

Online sellers who rely on the USPS to deliver their ecommerce orders had some changes to contend with when the Postal service rolled out a rate change on January 17, 2016. EcommerceBytes has been covering the changes closely. We asked Read more

News, ShippingPostal rate increase, USPS

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