Amazon.com’s growth stands out in ecommerce as the company grew beyond its bookselling model into selling virtually any kind of product, and there are things online merchants can do to emulate that success. Amazon works at selling and engages in Read more
Color theory holds a long-term place in marketing strategies, as people tend to associate certain meanings to particular shades. These habits extend to consumers and online purchasing, where some color choices may be better, and more profitable, than others. This Read more
Within Google’s site analytics platform resides plenty of potential for online retailers to create remarketing lists, as they seek to connect again with website visitors. A new feature introduced by Google Analytics offers to make this a less daunting prospect for marketers Read more
The old aphorism about too much of a good thing being, well, a bad thing, provides a caution to anyone who designs things. Restaurant menus, fashion options, and yes website searches may be serving up too much. In the case Read more
Product Listing Ads (PLA) represented a significant shift for ecommerce pros who had been previously been able to promote products through Google Shopping for free. Google has supported this new emphasis with AdWords updates in recent months. By late summer, Read more
Recent activity by eBay’s global payment processing arm PayPal regarding updates to the company’s privacy policy generated some expressed concerns online. Perceptions and worries about how private people’s online lives truly are have been heightened in recent months, and activities Read more
The trend toward product listing ads appearing in search listings has pulled along the Microsoft Bing/Yahoo search advertising partnership too. Microsoft announced its Bing Ads service now offers Product Ads for its advertisers. Product Ads represent the continued evolution of the search Read more
Responsible email marketers have for years provided methods within their messages for recipients to unsubscribe from future mailings. But Google made a change recently to its Gmail service that puts an unsubscribe button at the top of all emails it Read more
Hall of Famer. Multiple-time NBA MVP and champion. All-time league scoring leader. And of course, comedic actor. What’s next for Kareem Abdul Jabbar? Why not ecommerce, as the sporting legend embarked on a partnership with online selling giant Amazon.com to sell Read more
Fashion shopping app Poshmark and the US Postal Service have embarked upon an exclusive partnership featuring Poshmark-branded shipping labels for their sellers. The new program, called PoshPost now features a shipping rate for buyers of $4.99 on all orders, beginning March 20th. The fashionable Read more
