New features coming to Google Analytics users should give ecommerce pros more insights into what make their customers tick in terms of buying, and not buying, something from a website. Google disclosed the forthcoming beta test of these features during Read more
Premium brands market themselves on a promise of exclusivity and unique experiences in exchange for charging a significantly higher price. Discounts, especially sizable ones, rarely happen for these brands. As global supermarket chain Aldi just learned from a recent promotion Read more
The ubiquitous presence of various forms of advertising in online content represents what has become a multi-billion dollar industry. However, cybercriminals have found ads from companies like Google and Yahoo can also be used to pose malware threats to unsuspecting Read more
Whether it’s watching entrepreneurs seeking a backer for their startup dreams or seeing hapless restaurant owners get verbally abused by celebrity chefs, there seems to be no end to the appeal of reality to the viewing public. But while ecommerce Read more
Feedback not only provides an ecommerce pro with insight on improving what they offer. It gives a view of what they are doing well from the perspective of the customer. The tricky part about feedback is getting people to take Read more
Shippers adjusting their pricing for services is nothing new, as companies like UPS and FedEx do so routinely in response to the market and the ongoing issue of high fuel costs. However, come January 2015, ecommerce pros who use FedEx Read more
One tends not to associate good things with the concept of negativity. Something negative usually means a bad result; in ecommerce that can be events like a site not responding to visitors, or shoppers abandoning carts during checkout. However, Google Read more
Social media owes its current day phenomenon of acceptance to the most basic need for communication that people have. Communication has taken many forms over the centuries, with the works of the United States Postal Service being one chapter among Read more
An effective and virtually invisible method of redirecting website viewers from a legitimate page to a page crafted for criminal purposes has eBay UK visitors at risk, according to UK security firm Netcraft. The attacks detected by Netcraft apparently target visitors who Read more
With regular Product Listing Ad (PLA) campaign types slated to be retired in late August of this year, Google has been encouraging merchant advertisers to shift to Shopping campaigns. Preferably, Google would like to see these transitions happen sooner rather than Read more
