Over 200,000 sellers have used one of Amazon’s generative AI listing tools, with over 30,000 of them from the EU, according to Dharmesh Mehta, Vice President of Amazon’s Selling Partner Services.
In a post on LinkedIn on Thursday, Mehta pointed out that Amazon has been using Machine Learning (ML) and Artificial Intelligence (AI) for more than 25 years. “Today, I’m excited to share that our selling partners in France, Germany, Italy, Spain, and the United Kingdom can now benefit from innovations that leverage the power of generative AI to greatly simplify the process of creating product listings as well as enriching existing product listings to save them time and effort while also better resonating with customers and helping drive sales.”
Mehta linked to more information in a post on the Amazon EU corporate blog where the company said research conducted among 2,500 SMEs (small and medium sized enterprises) in May 2024 across France, Germany, Italy, Spain and the UK showed that the early adopters among those surveyed agreed that AI could or has benefited their organization by saving time/creating efficiency (77%), improving content (74%), improving profitability (72%), enhancing customer service (70%), and enabling them to reach more international customers (69%).
The research showed that SME business owners felt that by using AI, they could reduce time spent writing product descriptions from an average of eight hours to one hour and reduce time updating product descriptions from an average of seven hours to one hour.
And over a third (33%) of SMEs felt that AI-generated content could increase a product’s discoverability when customers search.
Amazon said it uses AI in various ways, which we’ve summarized as follows:
- personalized product recommendations based on customer behavior data;
- demand forecasting and automated inventory management;
- pricing tools that give sellers insights into dynamic pricing strategies based on real-time data;
- generation of Premium A+ Content for branded products, including rich text, imagery;
- generation of augmented reality visualizations such as placing furniture in a room;
- product review summaries for shoppers.
Amazon also uses AI in its fulfillment centers to make sure the right products are stocked at the right FCs within each region. “With the help of AI, we’re able to expand the selection of products that we keep as close as possible to customers, stocking more everyday essentials that customers order and re-order consistently, which also helps ensure faster delivery speeds. In Europe, we shortened the average distance each package travelled within our middle mile network by 25 kilometers in 2023 compared to 2022, getting products to customers faster and helping drive sustainability.”
Amazon said it was also leveraging generative AI capabilities to analyze and enrich existing product listings by automatically adding missing information and improving overall content quality. “This not only saves sellers valuable time but also enhances the customer experience by providing richer, more comprehensive product information,” it said.
