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Amazon to Drive Traffic to Its Outlet on Memorial Day

Amazon UK
Amazon to Drive Traffic to Its Outlet on Memorial Day

Amazon invited sellers to discount their excess goods and take advantage of its Memorial Day Amazon Outlet campaign. “You can gain enhanced visibility for your active or upcoming deals running on excess inventory with Amazon Outlet merchandising through May 26, 2025,” Amazon announced.

Amazon sellers who are willing to offer 30% off their excess inventory will be eligible for inclusion in the Amazon Outlet landing page alongside all outlet deals. A banner on the Amazon homepage will drive customers directly to the Amazon Outlet landing page “so you gain increased visibility and traffic for your products,” Amazon told sellers on Tuesday.

One seller responded to the announcement, advising colleagues to be cautious about participating since there could be shipping delays in the days surrounding Memorial Day (which is a postal holiday).

Amazon Outlet offers overstock deals and clearance products including electronics, toys, beauty, and kitchen. Sellers can learn more about Amazon Outlet on Seller Central.

Written by 

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.