Amazon boasted that Prime members in the US received over 8 billion items the same or next day in 2025, over 30% more compared to 2024. It estimated that members saved an average of $550 on fast, free delivery last year, “nearly four times the cost of an annual membership.”
Globally, Amazon delivered over 13 billion items same or next day, it reported in an announcement on February 3rd.
Amazon also touted its reach into more rural areas, saying it expanded Prime Same-Day and Next-Day Delivery to over 4,000 smaller cities, towns, and rural areas across 44 states. It did so by transforming existing rural delivery stations into hybrid hubs that serve multiple functions, it said in Tuesday’s announcement:
“This innovation is the result of Amazon’s $4 billion investment in its rural delivery network and has made a wide assortment of products, including everyday essentials like coffee, paper towels, and batteries available for Prime Same-Day and Next-Day Delivery for the first time in many areas.
“The ability to get everyday essentials delivered within hours has made the selection increasingly popular among rural customers, with these items accounting for 49 of the top 50 most-repurchased items in those areas. The response from customers has been overwhelmingly positive, with the average number of monthly Same-Day customers in rural areas nearly doubling in 2025 compared to the prior year.”
Amazon also compared itself favorably against large retail chains, stating that millions of items are available for Prime delivery as fast as the same day in the US, “which is up to 40 times the selection of a typical big box retail store.”
It’s not without rivals, with Walmart launching a similar Walmart+ membership program in 2020.
Image source: Amazon.com
