eBay is changing the way it reports “halo” sales in its advertising reports as of today, November 6. There are no new fees, only changes in how eBay reports sales resulting from sellers’ ads.
Until last year, eBay had only charged sellers ad fees when a buyer clicked on an ad and bought the item within 30 days (“direct” sales). Beginning March 30, 2023, eBay began also charging sellers if the buyer clicked on an ad and purchased any promoted listing within 30 days (“halo” sales).
The only thing that is changing today is the way eBay reports halo sales. “The update only affects how your sales are reported and won’t result in any additional fees on the sale of your listings,” eBay said. “You’ll continue to only pay for the clicks on your priority strategy and Promoted Offsite campaigns, and you won’t be charged for any clicks on non-promoted items, even if their sale was attributed to a promoted click.”
eBay said the ad fee for a halo Item sale would be calculated based on the ad rate in effect for the purchased item at the time of the sale.
eBay included FAQs in the announcement on the eBay Advertising blog post that delve into details about attribution, such as, “How can I see which items were sold as direct or halo sales after being promoted with the general or priority strategy or promoted offsite?”
