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Curious about Offering Amazon Prime on Your Website?

Curious about Offering Amazon Prime on Your Website?

If it’s still hard to wrap your head around the concept of offering Amazon Prime on your website, you can attend a free webinar this week to learn more.

Amazon’s Seller University is hosting the “Buy on Prime” webinar on March 21 at 1 pm Pacific called Learn How to Grow Your Business with Buy with Prime, with the following description:

“Join this session to learn more about the newly launched Buy with Prime feature for direct-to-consumer (DTC) ecommerce stores. This session will provide an overview of the Buy with Prime offerings, how to get started, and best practices to help grow your ecommerce business.”

It will offer the webinar again on March 22 at 1 pm Pacific.

Amazon explained the program in its announcement: “Buy with Prime allows millions of US-based Prime members to shop directly from your direct-to-consumer e-commerce store with the experience they expect from Amazon—including fast shipping, a seamless checkout experience, and free returns on eligible orders. If you use FBA, you can add Buy with Prime to your store within minutes.”

Amazon has said Buy with Prime can boost conversion rates for merchants by an average of 25%. For example, merchants who offer Buy with Prime can display ratings and reviews from Amazon customers on their own online stores.

Amazon launched Buy with Prime last year by invitation and made it widely available to sellers in January 2023.

Links to the webinar registration page is available in the announcement on Seller Central.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

3 thoughts on “Curious about Offering Amazon Prime on Your Website?”

  1. Not the least bit curious. Why make more problems for yourself when everything is fine now.

  2. They do it to squeeze every last sale they can. Which I can’t complain about.

    It’s a good system. The downside is that “Buy With Prime” currently only shows up when you have a 5+ or 10+ threshold in stock at FBA. I’m a low volume seller and keep a lot of “one of this and two of this” there. So it doesn’t help much. Out of my 300+ SKU’s at FBA, only 3-5 qualify for this.

    For a savvy customer, it also lets them know it’s stocked at Amazon FBA, which means its safe to order (for the skeptical online buyer).

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