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Etsy to Run New Holiday TV Commercial and Is Redesigning Seller Handbook

Etsy to Launch Holiday TV Ad and Redesign Seller Handbook

Etsy CEO Josh Silverman spoke to about 80,000 sellers during the company’s EtsyUp: Holiday Edition virtual event on Thursday where he told attendees he was working to level the playing field for sellers.

The EtsyUp event was focused on providing sellers with tips and advice on how to prepare for the busy holiday-shopping season and how to get their shops discovered.

Silverman told sellers Etsy had prepared a new fall marketing campaign (expected to debut in November). “Throughout the holiday season, we’ll be running TV and brand marketing campaigns so that we’re top of mind when buyers are shopping for their loved ones.”

Silverman also announced the company is redesigning the Etsy Seller Handbook, which is a gateway to its community of spaces, events, upcoming feature opportunities, and the Help Center. “It’s important for you to be able to find what you need, when you need it,” he said. A new homepage will launch in the coming weeks, and Etsy will roll out even more updates in the months ahead.

“In a world of ecommerce giants, it’s never been harder for small businesses to compete and stand out. That’s where Etsy comes in. We’re working tirelessly to level the playing field for creative entrepreneurs like you,” he said.

You can read the CEO’s blog post and learn more about the EtsyUp sessions on EtsyUp.com, and you can watch the following roundup of the sessions via YouTube.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

4 thoughts on “Etsy to Run New Holiday TV Commercial and Is Redesigning Seller Handbook”

  1. Level the “playing field” ?
    Then STOP PUNISHING those who sell over $10,000 with that 15% added penalty.

  2. And also :
    When Etsy has such a thing as a “Seller Handbook”, that’s an indication of the Unprofessionals populating the site.
    That’s my “competition”, so I’m O.K.

  3. Instead of “redesigning” the Seller Handbook, that attention would be better spent creating a functional Search which should serve as the actual “gateway” to sales.

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