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Etsy and Walmart: Let the Holiday-Season Planning Commence

Holiday shopping
Etsy and Walmart: Let the Holiday-Season Planning Commence

“It’s not too late to start selling on Walmart.com before the holidays,” Walmart advised merchants today, and cited research from eMarketer predicting 15.5% growth in online holiday sales this year.

Etsy also issued a holiday-season message for sellers, with both online marketplaces publishing a list of key dates related to holiday shopping and seller-preparation.

A notable event on Etsy’s calendar: it will hold a Labor Day & September Sales event from August 31 to September 6.

Etsy also reminded sellers who might be planning to travel for the holidays that they could download the Etsy Seller app for iOS or Android “so you can manage your shop efficiently, from anywhere.”

In addition to listing holidays, Etsy went further, breaking the shopping season into distinct periods based on last year’s shopping data:

Halloween: Traffic picks up Aug 1, peaks Oct 3, tapers off Oct 31

Advent: Traffic picks up Sep 15 , peaks Oct 15 , tapers off Dec 25

Thanksgiving: Traffic picks up Sept 1 , peaks Nov 4 , tapers off Nov 28

Christmas Day: Traffic picks up Sept 1, peaks Nov 28, tapers off Jan 2

Christmas Jumper Day (UK): Traffic picks up Oct 1, peaks Dec 5 , tapers off Dec 25

Hanukkah: Traffic picks up Oct 10, peaks Nov 9 , tapers off Dec 10

Etsy appeared to be messaging existing sellers, while Walmart’s message was geared to attracting new merchants to its marketplace (it listed fees in popular categories), and it encouraged them to use its fulfillment service.

Not surprisingly, both marketplaces suggested sellers set up advertising campaigns to attract holiday shoppers.

Meanwhile eBay said it would share holiday predictions during its next quarterly seller checking taking place on Thursday (August 4).

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

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