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eBay Expands Seller Access to Research Data

eBay Expands Seller Access to Research Data

eBay is making the Terapeak Product Research tool free to all sellers, it announced on Monday. Previously sellers needed a paid subscription to an eBay Store in order to access the tool at no extra charge.

eBay Product Research provides sellers with marketplace data to gain insight into what’s selling and for how much. “Use Terapeak Product Research to optimize your listing titles, item specifics, pricing, and more,” according to eBay.

On a special landing page, eBay described the benefits, such as using the tool to analyze listings to “help you match the competition,” and said, “You can immediately see high level metrics, such as the percentage of listings with free shipping and average postage costs.”

In 2020, eBay published a video describing how the tool works:

Sellers will still need a Store subscription to access other eBay research tools offered under the Terapeak brand. It called out its new Terapeak Sourcing Insights tool as an example.

“This new tool gives you powerful features to source new inventory and expand your selling portfolio on eBay,” it said, and listed the following capabilities:

  • Identify categories with high demand and low supply;
  • See trends over time, and stay ahead of seasonal demand;
  • Use sales data to refresh your inventory based on what buyers are looking for.

You can find the full announcement on the eBay Seller Announcement board.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.