Amazon Handmade Gives Artisans Some Love This Month

Sellers in certain categories often feel they’re given short shrift – for example, sellers of handmade goods. So artisans who sell on Amazon may be pleased to learn the company is showing them some love this month.

On Thursday, Amazon published a blog post touting Amazon Handmade and announcing a pop-up event in New York City that took place on Friday and Saturday:

“This season, Amazon Handmade will be popping up around New York City with our first ever Holiday Pop-Up at the Winter Village at Bryant Park and a new collaboration with The Holiday Truck at Rockefeller Center. The dedicated Handmade retail Holiday Pop-Up runs from December 6 – 7. Customers will find top gift and holiday décor ideas, have a chance to win a gift basket full of handcrafted products, and meet some of our featured Makers who will be selling their gift giving favorites on the spot.”

In addition, it will be featured at NYC’s Rockefeller Center through the end of the month:

“At The Holiday Truck at Rockefeller Center customers will have the chance to shop a curated selection of handcrafted woolen, ceramic, felt, and pewter ornaments from our Makers, now through the end of 2019 (while supplies last).”

Amazon described its marketplace for handmade goods in glowing terms – “Amazon Handmade is the shopping destination for thoughtful, one-of-a-kind gifts and décor created by Artisans and Makers from around the world.”

And it said it set a high bar for what it means to be handmade. “We review each Maker application to ensure we’re building a collection of goods that customers can trust and Makers can be proud of.”

It also touted “fast, free delivery with Prime and Amazon Prime two-day shipping,” which it clearly believes can help differentiate it from other handmade marketplaces.

Amazon wrapped up the post by describing some artisan sellers featured in the New York City pop-up and holiday truck. See the full post on the AboutAmazon.com blog.

Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.