eBay welcomed LyricMerch to its site, which describes itself as only producer of fully licensed products featuring artists’ lyrics and designs.
LyricMerch has begun listing “a range of merchandise bearing lyrics from fan-favorite songs,” and it will offer a curated collection called the LyricMerch gift guide for the holidays.
As of Wednesday afternoon, LyricMerch had zero feedback and 132,308 listings.
eBay did not disclose whether it offered special pricing to LyricMerch, which has an affiliate program.
Press release follows:
LyricFind’s merchandise service, LyricMerch, is announcing its first marketplace partnership with eBay, one of the world’s largest and most vibrant marketplaces. LyricMerch is licensed to create a range of merchandise bearing lyrics from fan-favorite songs, all of which are now available on the marketplace. As part of the partnership, LyricFind and eBay will also collaborate to create targeted merchandise campaign that are tailor-made for shoppers.
“eBay is a trusted online platform for customers looking for unique gifts and niche items, which is what LyricMerch offers,” says Darryl Ballantyne, Founder & CEO of LyricFind and LyricMerch. “Having our products available on eBay for its global shoppers allows us to lean into a marketplace that already caters to our target audiences, making this a natural partnership.”
LyricMerch is the only producer of fully licensed apparel and lifestyle items featuring top artists’ lyrics and on-trend designs. “Licensing a lyric means more than just using it with permission. It means royalties go to the people who make music happen – the songwriters and rightsholders,” explains Ballantyne. “When you purchase a LyricMerch t-shirt or mug, your purchase earns money for the writers and teams behind the lyrics.” As the collaboration moves forward, eBay’s insights will help better customize LyricMerch to appeal to its existing customers.
“Shoppers come to eBay for its breadth of rare, unique and right now inventory, from that one ‘I can’t believe I found it’ piece to the latest trending items,” said Chelsea Walsh, Senior Category Manager of Media at eBay. “LyricMerch and its range of curated offerings will be perfectly at home on our marketplace, and shoppers will be thrilled to find that perfect piece of apparel or merchandise that represents their favorite artists.”
Music fans and eBay customers will get their first taste of the collaboration this holiday season with a special LyricMerch gift guide. From The Rolling Stones and David Bowie to Ariana Grande, the exclusive designs will be perfect for the rock lovers and millennial pop fans on shoppers’ gifting lists.
LyricFind is the world’s leader in licensed lyrics and has licensing from over 5,000 music publishers, including all the majors: Universal Music Publishing Group, Sony/ATV, Warner/Chappell Music Publishing. LyricFind has built a quality-controlled, vetted database of lyrics available for licensing and synchronized technology, servicing clients like Amazon, Deezer, Microsoft and many more.
SOURCE: eBay Press Release