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eBay Turns to Brands and Deals for Holiday Marketing

eBay Turns Again to Brands and Deals for Holiday Marketing

eBay is once again turning to brands and daily-deal style promotions in its marketing campaign. On Friday, it announced it will launch a Holiday Brand Outlet on November 4, and each Friday through December 13, it will offer shoppers “Black Friday-worthy prices on the season’s hottest gifts” on its deals site.

Note eBay is running a 20%-off promotion from November 1 – 11 in conjunction with the Holiday Brand Outlet – see the terms on the eBay website for details and restrictions.

eBay announcement follows:

Beginning today, eBay is showing shoppers where to score the best deals and great value on exactly what they want this holiday season, without the stress. Every Friday, shoppers can find Black Friday-worthy prices on the season’s hottest gifts at eBay.com, from an Apple Watch Series 5 to a Nintendo Switch Lite and more, all with free shipping. eBay will also unveil a Holiday Brand Outlet on November 4, with major savings on the season’s most coveted names all season. To celebrate, shoppers can get an extra 20% off (promo code JUMBO20) from November 4 -11 on over 30 top brands in every category, including Ray Ban, adidas, Samsonite, and Dyson.

Black Friday Drops Every Friday
Starting today, eBay is launching limited Black Friday drops every Friday(2). The series of “Friday Drops” offer can’t-miss savings on new and trending items every week through December 13. Shoppers can check eBay.com every Friday at 12pm ET / 9am PT to snag the hot drop of the day, beginning with a discount on the new Apple Watch Series 5. Final prices will be unveiled on the day of each drop, available while supplies last, and all with free shipping.

November 1:

  • Apple Watch Series 5 with GPS and Wifi — $20 off

November 8:

  • Breville Barista Express Espresso Machine – over 50% off
  • Bose SoundTouch 10 Wireless Speaker, Factory Renewed – save over $100

November 15:

  • Nintendo Switch Lite, Pokemon Sword, and Pokemon Shield – prices too low to show

November 22:

  • Apple iPhone 11, 128GB Unlocked – over $45 off Apple’s newest phone

November 29 (Black Friday):

  • Stay tuned! This drop and even more cyber week deals will be available on Black Friday through Cyber Monday.

December 6:

  • Ray-Bans – stocking stuffers over 40% off

December 13:

  • KitchenAid 4.5 Quart Tilt-Head Ten-Speed Countertop Stand Mixer (Onyx Black) – over 40% off

The Holiday Brand Outlet
eBay’s latest holiday shopping destination at eBay.com/brandoutlet offers incredible prices from some of the biggest name brands, including adidas, Bose, Cuisinart, Dyson, and Samsung. With major savings up to 60% off, from direct brands and trusted sellers, shoppers can treat themselves and everyone on their list with activewear, kitchenware, electronic, handbags, and watches. From November 4 – 11, shoppers can take an extra 20% off the Holiday Brand Outlet’s top brands(3).

Tech Upgrades

  • Jabra Elite Active 65t True Wireless Sport Earbuds – 52% off
  • Monoprice Zero-G Curved Gaming Monitor – 18% off

Home Finds

  • Authentic Herman Miller® Eames® Molded Plywood Dining Chair – 45% off
  • Cuisinart Air Fryer – 46% off
  • Hoover REACT QuickLift Upright Vacuum Cleaner – 55% off

Fashion Finds

  • Ray Ban Foldable Aviators Gold Frame Sunglasses – 54% off
  • Michael Kors Large Jet Set Leather Chain Shoulder Tote Bag – 75% off
  • Champion Men’s Fleece Crewneck Sweatshirt – 55% off

Sneaker Steals

  • Fila Women’s Original Fitness Classic Shoe – 50% off
  • adidas Women’s Originals Continental 80 Shoe – 56% off
  • Reebok Men’s Flexagon Force 2.0 Extra-Wide Shoe – 50% off
  • ASICS Men’s GEL-Quantum 90 SG Running Shoe – 36% off

Beauty and Travel Picks

  • Samsonite Pivot 3 Piece Luggage Set – 72% off
  • Dyson Supersonic Hair Dryer, Refurbished – 30% off

Kids’ Corner

  • Huffy Disney Frozen Girls 12-inch Bike – over 25% off
  • Huffy Boys Moto X Bike 12 or 14 inch – Assorted Colors, over 30% off

“With a late Cyber Weekend this year, we’re offering new ways to make the most of holiday shopping by helping our customers find exactly what they want,” said Sam Bright, VP and GM of Merchandising, eBay. “From weekly drops to every day savings, eBay will be delivering the best value for our customers on the largest selection of gifts.”

Best Price Guarantee
Additionally, holiday shoppers are guaranteed the best prices with no blackout dates on deals, even during Black Friday and Cyber Monday. With eBay’s Best Price Guarantee, receive 110 percent of the price difference on eligible deals and top products if you find an item for less on a competitor’s website.

Stay tuned for more ways to score amazing deals all season long. In the meantime, set your alerts for Fridays at 12 pm ET / 9am PT to check out the drop of the day, only on eBay.

1 Friday Drops begin at 9am PT / 12pm ET on their respective date, available while supplies last.

2 Eligible items for Best Price Guarantee must be available from an approved competitor, including Amazon.com, BestBuy.com, HomeDepot.com, Jet.com, Sears.com, Target.com, Walmart.com, and Wayfair.com.

3 Terms & Conditions:

What is the Promotion? This Coupon is a 20% discount valid from 5:00 AM Pacific Time on November 4, 2019until 11:59 PM Pacific Timeon November 11, 2019. $50 minimum purchase required from eligible items sold by the sellers listed below. The Coupon discount is capped at a maximum value of $100. Warranties and protection plans are excluded.

Eligible Sellers: 511-official-store, adidas_official, ankerdirect, asicsamerica, Bissell_homecare_inc, case-mate_inc, championofficial, charbroil-direct, Chrono_store, crocsoutlet, Cuisinart, danbydirect, designwithinreachoutlet, dirtdevil, Dysonoutlet, filaofficial, Glassesworlds, Hanesofficial, hoover-outlet-store, huffycorporation, ilovedooneyoutlet, incipio_store, jabra-company-store, jockeystore, luxyvip, monoprice.com, officialpumastore, online_shoes, Purewatches, reebok_official, samsonite, shelterlogicdirect, simplemodernshop, Snowjoe_factory_outlet, sunframes, Thewatchoutlet, Watch_chest, Watchbox_GovbergJewelers, Watchgooroo, World-of-optics, worxgt, Zwilling_j.a._henckels.

See the full terms by clicking below:

SOURCE: eBay Announcement

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.