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eBay Features a Local Business in New UK Marketing Campaign

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eBay Features a Local Business in UK Marketing Campaign

eBay is featuring a local business owner in a billboard marketing campaign in the UK. Vita Kreslina, co-owner of AllHappyCustomers, joined eBay UK’s Retail Revival program in 2018 and has since seen significant growth of her business, with sales worth around £40k since the start of this year.

The Retail Revival program offers training to local retailers and provides a mechanism by which eBay can tout its support for small businesses and shops.

Press release follows:

A local business owner from Wolverhampton has been selected by eBay to appear in the company’s latest advertising campaign, showing off her used clothing sales business which is thriving on the marketplace.

eBay has today unveiled the new advert featuring Vita Kreslina, co-owner of AllHappyCustomers, which will appear on billboards across Wolverhampton.

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The entrepreneur started her journey as a market seller in Wolverhampton and, just two years ago, decided to start selling her stock of second-hand clothing and shoes on eBay during the Christmas break. Vita joined eBay UK’s Retail Revival partnership with Wolverhampton City Council in 2018 and has since seen significant growth of her business, with sales worth around £40k since the start of this year.

The Retail Revival programme was designed to help small retailers prosper and expand their reach. Local business owners are receiving dedicated support and a comprehensive training programme to help navigate the increasingly challenging retail landscape. Over the last year since taking part, Vita has seen her business grow on average 290% year-on-year.

The five billboards will appear at the following locations:

Grove St,Nr Junc Birmingham Rd, WV2 3BT
Stafford St Cannock Rd, WV1 1ND
Horseley Fields,Nr Shakespeare St, WV1 3DD
Bilston Rd, Opp Retail Park, Wovlerhampton, WV2 2PU
Birmingham Road, 203, Wolverhampton C/O Derry St, WV2 3ND

Vita Kreslina, owner of All Happy Customers, said: “When I found out I would have the opportunity to be featured in eBay’s advert, I was speechless. It feels surreal to see myself on a billboard in the centre of town, but I’m honoured to represent the local business community.

“The Retail Revival scheme was a fantastic opportunity to meet like-minded entrepreneurs and exchange insights, which has been hugely valuable to improving my eBay store. Since taking part I’ve not only seen financial growth of my business, but also learnt how to maximise the opportunities that the eBay platform provides.”

Rob Hattrell, Vice President of eBay UK, added: “We’re delighted to unveil the new advertising campaign in Wolverhampton following the success of the Retail Revival partnership, which demonstrates what entrepreneurs like Vita can achieve, even in a challenging retail climate. Small businesses are vital to the local economy, and we’re excited to continue to promote their growth and ensure they have the skills and support they need to flourish.”

Councillor Harman Banger, City of Wolverhampton Council Cabinet Member for City Economy, said: “City of Wolverhampton’s small and medium businesses have always shown fantastic entrepreneurial spirit.

“We are delighted Vita and all the other city businesses involved are benefitting so greatly from the Retail Revival programme.

“Our partnership with ebay has enabled them to gain access to experts who have helped their business grow – and we are very proud of their achievements.”

SOURCE: eBay UK Press Release

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.