Amazon is growing its B2B business and noted recently that third-party sellers on Amazon Business have grown to “hundreds of thousands” globally, up from 30,000 in 2016.
Amazon Business customers span geographies and industries.
“In the U.S. alone, Amazon Business selling partners have an opportunity to grow their sales with 55 of the Fortune 100 companies, over 50% of the of the 100 biggest U.S. hospital systems, more than 40% of the 100 most populous local governments, and 80% of the 100 largest-enrollment education organizations.”
Procurement through ecommerce makes up only a fraction of overall B2B sales, Amazon said, but pointed to accelerating growth that presents an opportunity and a challenge, calling it “a rising channel.”
Amazon Business hosted a pre-conference workshop at the second annual B2B Next Conference & Exhibition in Chicago earlier this month. “Amazon Business leaders discussed integration tactics and selling partners’ successes. A current selling partner and B2B buyer shared real-world experiences on Amazon Business, providing other attendees with actionable advice.”
Amazon Business provides the familiar purchasing experience of shopping on Amazon.com along with business-relevant features, including Business Prime; Multi-user accounts; and Business-only discounts.
You can read the full post on the Amazon Business blog.