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Ecommerce Platform Volusion to Focus on Pro Sellers, Names New CEO

Volusion
Ecommerce Platform Volusion to Focus on Pro Sellers

Ecommerce platform Volusion will focus on Professional sellers, according to Bardia Dejban, who was named CEO on Tuesday. But the company’s focus on flexibility will also allow it to cater to a wide array of customers, he said, “from someone just looking to create a website, all the way to a professional seller who generates millions of dollars a month in sales.”

Kevin Sproles founded Volusion in 1999 and, after taking a break, returned in 2017. He will transition out of the role of CEO while staying on at the company to guide product and technology innovation, according to a company spokesperson.

Dejban identified three areas on which Volusion will focus:

  • Flexibility. From website updates to total value-chain integration capabilities, we want to provide customers with multiple options to transform their business information through interfaces, APIs, customized workflows and user interfaces that will be optimized for any of the devices they choose to do their work.
  • Speed. Front and center is pagespeed, along with administrative experiences. We want to enable our customers to have efficient merchant operations as well as quick customer support and issue resolution. Adding new integrations will be quick and painless, thanks to our modern platform focused on the developer experience and API performance.
  • Reliability. Customers can rely on our 20 years of knowledge for optimal SEO, uptime, checkout, shopper experience, zero major outage, support channels, support resolution, ROI with Studio, reciprocity of partners and pricing that makes sense. Volusion is here to stay for years to come.

Based in Austin, Texas, Volusion has over 250 employees and over 30,000 online stores. Volusion merchants have processed over $29 billion in sales worldwide.

You can find a letter from the new CEO on the Volusion website.

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Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.