Email This Post Email This Post

Amazon Sells Fashion Service for $4.99 a Month

Amazon Fashion logo
Amazon launches Personal Shopper by Prime Wardrobe

Amazon launched a new service on Friday called Personal Shopper by Prime Wardrobe for $4.99/month. The existing Prime Wardrobe program is a “try before you buy” program that gives shoppers seven days to try-on a selection of items at home and charges only for the items they decide to keep (“you get to fill up your box with items to try on at home”).

The new Personal Shopper by Prime Wardrobe program “combines innovation with a personalized human touch that makes shopping for fashion easier than ever, and gives shoppers “the ultimate convenience of a personalized shopping experience.”

“Customers complete a survey about their style and fit preferences and any additional specifics they want – then, Amazon Fashion’s stylist team will do the shopping for them, pulling personalized recommendations to meet their needs. Customers get to preview their picks and select which items they want to ship and try in the comfort of their homes.”

Tech publication Geekwire called Personal Shopper the latest in a series of moves that push Amazon further into the fashion business, writing, “The e-commerce giant has been steadily investing in apparel and fashion for the past few years, leveraging its technology horsepower.”

Personal Shopper by Prime Wardrobe is available through the Amazon App and is currently available for women’s styles, with men’s coming soon.

Sponsored Link

Amazon blog post follows:

Millions of customers love shopping for fashion on Amazon, and no two customers are the same. Our customers all have their unique tastes, preferences, and fashion sensibilities, and we love that. That is why at Amazon Fashion we are committed to providing our customers with unparalleled selection – from wardrobe essentials to trends, across well-known brands, our own Private Brands and emerging designers – with great prices. In addition to a breadth of selection, our customers have told us they want a more convenient way to discover the styles and brands they want.

Today, we are launching an innovation to give customers more convenience in shopping for fashion on Amazon.

Introducing Personal Shopper by Prime Wardrobe
Amazon Fashion is introducing Personal Shopper by Prime Wardrobe, a new styling service exclusively for Prime members that provides style inspiration and personalized recommendations. Customers simply complete a survey about their style and fit preferences and any additional specifics they want – then, Amazon Fashion’s stylist team will do the shopping for them, pulling personalized recommendations to meet their needs. Customers get to preview their picks and select which items they want to ship and try in the comfort of their homes. The best part: the more each customer uses Personal Shopper by Prime Wardrobe, the more our stylists learn about what they love, making it easy to help them find new and exciting looks to try every month.

Personal Shopper by Prime Wardrobe will curate selection from over half a million items across thousands of brands including 7 for All Mankind, Calvin Klein, Levi’s, AG Adriano Goldschmid, Rebecca Taylor, Champion, adidas, Amazon Essentials, Daily Ritual, and many more.

Customers already love Prime Wardrobe, with millions of Prime Wardrobe orders shipped since it launched. Personal Shopper by Prime Wardrobe allows customers to enjoy all the benefits they have come to know and love from Prime Wardrobe with personal shopping support, including:

  • Personal styling from over half a million items across thousands of brands, with the ability to preview picks before they ship.
  • Try-before-you-buy for up to 7 days from the comfort of your own home.
  • Only pay for what you keep.
  • Free shipping, and returns made easy thanks to a re-sealable package and prepaid label.

Learn more and access Personal Shopper by Prime Wardrobe by following these easy steps:

  • Open the Amazon App
  • Search, “Personal Shopper by Prime Wardrobe”
  • Start your Style Profile!

Personal Shopper by Prime Wardrobe is $4.99/mo. available via Amazon App and currently for women’s styles, with men’s coming soon.

SOURCE: Amazon Blog Post

Ina Steiner on EmailIna Steiner on LinkedinIna Steiner on Twitter
Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

One thought on “Amazon Sells Fashion Service for $4.99 a Month”

Leave a Reply