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eBay Caters to Brands with Launch of Online Outlet Store

eBay

eBay launched an online “outlet store” for brands at eBay.com/BrandOutlet where shoppers can find “incredible” deals on thousands of items. eBay announced on Monday, “The “Summer Brand Outlet” features big discounts on top brands, including adidas, Bose, Samsonite, Ray-Ban, Michael Kors, and Rolex; Launches “Hot Deals for Hot Days” offering can’t-miss deals in every category through July 22.”

eBay Caters to Brands with Launch of Online Outlet Store

The move is in keeping with eBay’s strategy of offering gated areas where a majority of sellers are not allowed to sell. eBay doesn’t sell its own inventory and can’t force sellers to offer steep discounts with free shipping, which is why it launched its eBay Deals portal where a tiny percentage of sellers can offer such terms. That way, eBay can advertise free shipping, but it must point to eBay.com/Deals rather than eBay.com.

The eBay Brand Outlet store is similar – eBay can point to items from stores set up by brands and their authorized resellers.

But cozying up to brands doesn’t guarantee eBay a better buying experience, as shoppers of Hasbro and Reebok recently discovered. Both brands found themselves unable to fulfill eBay orders on a massive scale, leading them to cancel orders and receive negative feedback from disappointed buyers.

In fact, Reebok’s feedback as of this writing (Monday afternoon) is a measly 89.8%, despite what appeared to be feedback scrubbing by eBay.

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In today’s Brand Outlet announcement, the head of eBay Marketplaces Americas Jay Hanson said “Our new outlet gives eBay customers amazing discounts on quality products from trusted brands they know and love. The new destination offers shoppers who love the thrill of the hunt for discounts, big savings during the prime summer shopping season across dozens of categories from electronics, apparel, shoes, accessories, health, toys, home to appliances.”

You can read the full announcement on the eBay corporate blog including a list of deals currently available.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

2 thoughts on “eBay Caters to Brands with Launch of Online Outlet Store”

  1. Ebay, constantly competing against its own sellers by proxy of big brands.Things like this prove Wenig to be a liar, and as such, should face investigation for lying to investors.

    1. Agreed. Wenig keeps saying they don’t compete against their sellers “unlike Amazon”. The thing is though that Amazon manufactures their own items and purchases their own inventory to re-sell. eBay does none of that. They own nothing. Instead they promote big brands, large sellers, Chinese sellers over everything else to push smaller and casual sellers down. Wenig is a proven liar. All one needs to do is read transcripts of earnings reports and shareholder meetings. It’s all complete BS. Who will be the next “Big Brand” victim of eBay after they screwed over both Hasbro and Reebok in the last couple months?

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