If you have questions about any aspect of selling on eBay, you can always find people willing to take the time to respond with helpful advice. But many a discussion board thread also devolves into sniping, with those describing problems being accused of being complainers and whiners, and with those scoffing eBay critics accused of being eBay cheerleaders.
One such thread began on July 1st with a 20-year veteran of eBay seller reporting that his sales were not performing at a level it had 3-4 months ago. Titled, “WOW eBay is BROKEN no sales for the month of June for me,” the seller kicked off the thread writing, “You can say what you want but all I know as a 20 year inmate here is that eBay isn’t performing at all like it was 3-4 months ago.”
Some fellow sellers jumped in and offered advice right away about what the seller might be able to do to improve sales. But some others said the decline the seller is facing has nothing to do with problems with eBay and everything to do with the seller’s inventory or selling strategy.
Despite the disagreements, threads like these are often helpful in understanding the challenges sellers face and often include concrete descriptions of problems. For example, sellers discussed their perception that eBay’s controversial move to recurring listings (“GTC”) has been bad for their sales, and that broken RSS feeds have been detrimental to sellers’ marketing efforts.
Some companies spend a lot of money on market research to identify problems and opportunities for their firms, but in the case of eBay, management need only visit their own discussion boards to hear what customers have to say.