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GoDaddy Ups Its Ecommerce Game with Marketplaces

GoDaddy
GoDaddy Ups Its Ecommerce Game with Marketplaces

GoDaddy announced the launch of Marketplaces, a new feature that lets small business owners sell their products on Amazon, eBay, Etsy, Jet, and Walmart.com from their GoDaddy Online Stores.

US sellers who have a GoDaddy store can now connect with up to three marketplaces and process up to 50 orders a month at no extra charge, and upgrade plans are available for additional marketplace connections, higher order volume, and to sync orders and inventory more frequently.

GoDaddy’s GoCentral Online Store offers sellers the ability to sell digital products, add video merchandising, and sync inventory with Square’s point-of-sale system. Built-in marketing tools also help customers get found on search engines, post products to Facebook, and engage customers through emails and promotions.

GoDaddy also announced it has acquired Sellbrite, the multi-channel management platform that is powering its Marketplaces feature.

Press release follows:

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For online sellers, the ability to offer products across multiple sales channels is often critical to their success. That’s why GoDaddy, the company that empowers everyday entrepreneurs, today launched Marketplaces for GoCentral Online Store. With a few clicks, customers can list and sell their online store inventory through Amazon, eBay, Etsy, Jet, and Walmart.com, all from a single location – no plug-ins or add-ons needed.

GoDaddy also announced it has acquired Sellbrite, the multi-channel management platform that is powering Marketplaces. Sellbrite has enabled tens of millions of orders accounting for billions of dollars in sales and is a top-rated marketplace listing application on multiple e-commerce platforms.

With a simple, intuitive interface, GoCentral Online Store now provides powerful tools and automation to simplify listing, keep inventory in sync, avoid overselling, and centralize order fulfillment across sales channels. Users can also connect existing marketplace listings to their GoCentral Online Store.

With over 50% of global e-commerce purchases in 2018 flowing through marketplaces[1], selling through multiple online channels can have a profound impact on growth. Thousands of GoCentral Online Store Customers have started using Marketplaces during a beta program and, on average, realized a 115% increase in orders. GoDaddy also found that almost 60 percent of online sellers are offering their products on marketplaces or social channels to complement their online stores.

“Beyond their own website, entrepreneurs are looking to sell on places like Amazon, eBay, and Etsy to be successful,” says Greg Goldfarb, VP of Products, eCommerce and Customer Engagement. “Each marketplace works differently for sellers and it can be a daunting task to get up and running and a huge pain to stay on top of orders and inventory once sales start flowing.

When we started working with Sellbrite on solving this problem, we quickly realized how strong their solution was for small businesses, and the incredible value we could jointly deliver,” Goldfarb continued. “We are excited to join forces with their team to even more closely to bring awesome marketplace capabilities to entrepreneurs.”

“Helping small brands and retailers succeed on online marketplaces has been our focus from day one,” said Sellbrite Co-founder and CEO Brian Nolan. “Like us, GoDaddy puts customers at the center of everything they do and takes great pride in helping them succeed. Working closely with GoDaddy has reinforced that we share a common vision and worldview. We’re incredibly excited about the potential this unlocks in the years to come, and we can’t wait to get started on the next chapter.”

“Joining forces with GoDaddy gives us an opportunity to really scale our reach to even more small businesses,” added Sellbrite Co-founder and CMO Michael Ugino. “The alignment that already exists between our companies is incredible, and together we’ll create real value for millions of businesses around the world.”

The acquisition supports GoDaddy’s overall ecommerce strategy by helping customers sell everywhere and sell anything – physical products, digital goods and services. As part of GoDaddy, Sellbrite will continue to support small business customers on e-commerce other platforms – not just those using GoCentral Online Store. Financial details of the transaction were not disclosed.

Marketplaces is a new feature now included in the GoCentral Online Store for all US-based users. Without any additional charge from GoDaddy, sellers can connect up to three marketplaces and process up to 50 orders a month. Upgrade plans are also available for additional marketplace connections, higher order volume, and to sync orders and inventory more frequently.

GoDaddy has recently released many other enhancements to GoCentral Online Store. These include the ability to sell digital products, add video merchandising, and sync inventory with Square’s point-of-sale system. Built-in marketing tools also help customers get found on search engines, post products to Facebook, and engage customers through emails and promotions.

To learn more about the features of GoCentral Online Store, visit http://go2l.ink/store.

To see more details on what Marketplaces can do, visit this page.

[1] Internet Retailer Online Marketplaces Database and Online Marketplaces Analysis Report

Ina Steiner on EmailIna Steiner on LinkedinIna Steiner on Twitter
Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

6 thoughts on “GoDaddy Ups Its Ecommerce Game with Marketplaces”

  1. I would be more interested if it didn’t sound like I need to set up accounts on those marketplaces. A big part of the reason I don’t deal with them is that I’m sick of having to create separate bank accounts to let them put their fingers in. They should just take a PayPal or some other intermediary. Oh but then they couldn’t steal, or let others steal, at will.

  2. I would never sign up with elephant killers http://science.time.com/2011/04/04/godaddy-ceo-on-shooting-an-elephant-im-not-sorry/
    GoDaddy CEO Bob Parsons ignited an Internet firestorm when he uploaded a video of himself hunting and killing an elephant in Zimbabwe. What video? That would be this one:

    Vodpod videos no longer available.

    So is Parsons sorry for the elephant hunt—or at the very least, sorry that he put it up on the Internet? Absolutely not, as an uncontrite Parsons told me in an interview Friday night:

    Am I rocked over it? No. Am I sad that I put it up. No. Do I plan to do it again? Yes.

    1. Bob Parsons: US Marine, Vietnam combat vet, self-made guy, and definitely outspoken – he’s cut from a different cloth than many of the privileged, feckless, and overpaid CEO’s of today’s technology companies (and eBay in particular).

      Parsons has grit and though a Billionaire hasn’t lost touch with where he came from, and he does a lot of actual society-benefiting philanthropic work (compare his contributions to Omidyar whose “charity” work consists largely of whack-a-doodle political extremism).

      Parsons is easily one of my top-5 favorite CEOs of the last couple decades (and he makes some excellent golf clubs to boot).

      One the “elephant story”:

      1) The elephants were by all accounts a real threat to the crops
      2) Crop destruction was a real threat to possible starvation
      3) The villagers asked for help
      4) The villagers consumed the meat provided by the kill

      In doing a quick search of articles that still show this old story, Mashable appears to have done a reasonable job of attempting some objectivity in their reporting of this: https://mashable.com/2011/03/31/bob-parsons-elephant-story/

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