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Wear Your Postal Pride with New USPS Clothing Line

USPS
Wear Your Postal Pride with new USPS Clothing Line

Up to your neck in packages as you fulfill your online orders? Now you can dress the part.

Fashion retailer Forever 21 has a new line of clothing featuring postal-themed clothing. You can wear a USPS Priority Mail hoodie or First-Class pants. How about a sweatshirt featuring a USPS mail truck? The line even fits in with the lifestyle of sellers, featuring comfortable clothing many wear when packaging up their orders!

The officially licensed USPS clothing line launched this month, the Postal Service told employees, but it offered a caveat: the collection is not part of the official USPS uniform and should not be worn by postal employees while on duty.

“Our employees are welcome to show their postal pride by wearing officially licensed USPS apparel, but they should do so in their free time.”

USPS Brand Marketing Executive Director Chris Karpenko added, “The collaboration will generate royalty revenue for the Postal Service and build brand awareness among a younger audience.”

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You might even get a smile out of your postal carriers and mail clerks when they see you dressed up like your packages.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

2 thoughts on “Wear Your Postal Pride with New USPS Clothing Line”

  1. usps is getting as pathetic as fleecebay.

    of course they would be great for porch pirates. get caught by a resident and tell them you work for usps and are checking the package for accuracy.

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