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eBay Gets into Grocery Delivery? Yes, Really

eBay Gets into Grocery Delivery

eBay is getting into grocery delivery in Australia. “Today we launched grocery delivery in Australia with our partner @Coles. Broad selection of non perishable pantry items delivered within a day or scheduled,” eBay CEO Devin Wenig tweeted on Tuesday.

According to the company’s press release, eBay is partnering with Coles, a supermarket chain in Australia. “The partnership gives shoppers access to Coles’ products alongside eBay’s unrivalled range of new and unique items, from tech to fashion. Coles joins the 40,000 Australian retailers that are already trading on eBay.”

eBay is running a promotion – the first 5,000 Shoppers in metro Sydney, Melbourne and Brisbane will get 25 per cent off their first Coles on eBay order.

You can find the Coles landing page on eBay Australia.

Press release follows:

Sponsored Link

Today marks the first step in eBay Australia’s partnership with Coles. In a world first for eBay, Coles will extend its reach to eBay’s 11-million unique monthly visitors.

eBay users can now shop from Coles’ perishable and non-perishable everyday essentials across a variety of categories including select pre-packed fresh food, pantry, personal care and household items via Australia’s number one online shopping destination (1), ebay.com.au.

Shoppers in metro Sydney, Melbourne and Brisbane can access Coles on eBay with products available at the same national in-store prices. Shoppers who have subscribed to eBay’s membership program, eBay Plus, will enjoy free delivery on orders that are $49 and over and double the number of flybuys points on all orders. (2)

The partnership gives shoppers access to Coles’ products alongside eBay’s unrivalled range of new and unique items, from tech to fashion. Coles joins the 40,000 Australian retailers that are already trading on eBay including Myer, The Good Guys and Target.

Tim MacKinnon, Managing Director of eBay Australia and New Zealand says, “Coles is one of Australia’s oldest and most trusted brands, so we’re excited to welcome them to eBay as they broaden their online channels. Both eBay and Coles share the vision of providing convenience, range and value to our customers and together we can make it even easier for Aussies to meet all their shopping needs in one place.”

Today’s announcement offers a glimpse into the future of online grocery shopping, which is how only 3 per cent of Australians currently choose to shop. (3)

Coles Online Chief Executive, Alister Jordan says, “We are always looking for ways to make life easier for our customers.

“By partnering with eBay, we are providing our customers another convenient way to access our products and have them delivered straight to their door.”

Coles on eBay will offer one simple unattended delivery option that will enable customers to have their order dropped off even if no-one is home. Further delivery options will be provided throughout the year.

The first 5,000 Shoppers in metro Sydney, Melbourne and Brisbane will get 25 per cent off their first Coles on eBay order. (4) Visit Coles on eBay at ebay.com.au/coles.

1 Roy Morgan and Similarweb data, Jan 2019
2 eBay Plus members earn flybuys points at double the standard eBay earn rate (one point per $1)
3 Forrester : Online Grocery Retail Forecast, 2017 to 2022 (Global)
4 Limited to first Coles on eBay order for 5,000 shoppers, max discount $50, 1 transaction per person. View T&Cs here

SOURCE: eBay Press Release

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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